About Us
Building Africa's most trusted SME ecosystem
Yushaa is building Africa's most trusted SME ecosystem, designed to help small and medium businesses grow, get visibility, and access real opportunities beyond their immediate location.
Across Africa, millions of entrepreneurs are talented, hardworking, and ambitious, yet invisible. Yushaa exists to change that.
We are not just a directory.
We are not just a marketplace.
We are an ecosystem.
Yushaa brings together verified SMEs, buyers, partners, mentors, and networks in one digital space, making it easier for businesses to be found, trusted, and patronized locally and across borders.
Yushaa empowers SMEs through three core pillars:
We help businesses get discovered. Vendors are listed with clear profiles, products, locations, and direct contact, making it easy for customers and partners to reach them.
Entrepreneurs thrive faster when they are connected. Yushaa provides access to business communities, peer learning, and mentorship opportunities that help founders grow smarter and stronger.
We bridge the gap between SMEs and buyers, aggregators, institutions, and cross-border opportunities, starting from Nigeria and expanding across West Africa and beyond.
Small businesses are the backbone of Africa's economy, yet many fail not because they lack skill, but because they lack information, exposure, and access.
Yushaa was created to solve this gap by:
- Reducing information asymmetry
- Building trust in SME discovery
- Creating pathways to scale, not just survive
To build the largest, most inclusive SME ecosystem in Africa, where every entrepreneur, regardless of location or background, has the opportunity to grow, earn, and thrive.
Our vendors, affiliates, and partners are proudly called Yushaans.
They are builders, traders, creatives, manufacturers, service providers, and dreamers shaping Africa's economic future.
We believe that when SMEs grow, communities prosper.
And when access is equal, talent wins.
Welcome to Yushaa
Own your growth. Just Yushaa it
Ready to Join the Ecosystem?
Become part of Africa's most trusted SME community and start growing your business today